It doesn't sound like a show for rev-heads.
There'll be three fashion parades, a performance from Australian Idol finalists and a kid's day.
But it'll be the cars that pull a quarter of a million people to the Australian International Motor Show.
There'll be 500 of them from 25 car makers including Lamborghini, Ferrari and Maserati when the show opens in Sydney tonight.
Holden's launched two new models today ahead of the show including the VE Commodore Sportswagon with Bluetooth capability and DVD player.
Not to be outdone, Toyota also premiered its new LandCruiser.
The most expensive set of wheels is the Lamborghini Murcielago LP640 Versace with a price tag of a million dollars.
The show runs until October 21.