Education has dominated Labor's campaign launch, with Kevin Rudd promising to connect every school to the digital age and create hundreds of thousands of new training places.
He placed a large emphasis on economic responsibility, saying that while Labor had learnt the lessons of the 1980s, John Howard had forgotten them by over-promising in his campaign launch on Monday.
With all three living Labor Prime Ministers sitting together in the audience, Mr Rudd strode on to the stage before a giant blue backdrop proclaiming "New Leadership".
The Labor faithful loudly applauded Mr Rudd's pledge to scrap WorkChoices and AWAs.
They also applauded his attack on Mr Howard's big spending campaign launch, with Mr Rudd pledging to only spend a quarter of what the Prime Minister spent on Monday.
But there were still some big announcements on climate change and especially education.
He's put meat on the bones of his promised education revolution, pledging to fund an extra 450,000 new training places, including 65,000 apprenticeships.
He's also promised to bring every classroom into the digital age by connecting all 9,000 primary and secondary schools to high speed broadband.
He pledged to provide every student between Years nine and 12 with access to their own computer.
"I'm intensely proud of Labor's plan for an education revolution for Australia," Mr Rudd said.
"It's core business for Labor, it's core business for me, it's a core part of our nation's pathway to its economic future."
Mr Rudd ended the speech on a personal note, telling wife Therese he hadn't forgotten today was their 26th wedding anniversary.