Jamie Oliver’s new television show, which is airing on Channel 10 later this month has been slammed by the RSPCA.
Episodes of Jamie’s Fowl Dinners contain demonstrations of how animals are treated on battery farms, in an attempt to raise awareness of cruelty to animals.
Although the celebrity chef’s efforts have had the opposite affect – Oliver’s display of animal slaughtering has been labelled immoral by the RSPCA.
In the show, the 32-year-old “licensed slaughterman” electrocutes a chicken and drains blood from its neck, and also suffocates chicks with carbon dioxide.
The RSPCA has urged Oliver to stop his public demonstrations, saying inflicting pain and suffering on animals isn’t the way to go to make people aware.
Channel 10 has defended the show’s content saying Oliver is trained in what he does, and that the program comes with a warning and an M rating.