A dramatic drop in alcohol sales, since the introduction of the alcopops tax has production companies developing new drinks.
A confidential report by Nielsen given to key players in the alcohol industry this week shows the Rudd government's attack on binge drinking is taking affect.
Sales of pre-mixed drinks are down more than 26 percent since April, a decrease that hasn't been offset by a small increase in beer and liquor sales.
But alcopop makers have come up with a new drink which gets around that tax.
While Bolt tastes and looks like a pre-mixed drink it's made from alcohol derived from lower taxed beer and will cost $25 a carton less than spirit equivalents.