NSW opposition leader Barry O'Farrell said his own battle with weight loss is one of the reasons why he's against a move to ban alcohol advertising.
Health Minister John Della-Bosca has called on governments across Australia to consider banning all alcohol advertising, and place warnings on bottles.
The NSW opposition leader said his days as a binge-eater have taught him that bans don't work and people must take responsibility for their own actions
"No one knows better than me about binge eating and no one knows better than me that the cure to it was personal responsibility," said Mr O'Farrell.
The debate comes as new figures reveal 40,000 people are clogging public hospitals with alcohol-related injuries every year.