Events NSW is refusing to say how much of funding boost Sydney's Gay and Lesbian Mardi Gras has received from taxpayers.
The new government body NSW has been in negotiations with Mardi Gras organisers since its establishment in September last year.
Events NSW chief Geoff Parmenter has told 2GB’s Chris Smith it's not Nathan Rees who signed off on it but Morris Iemma.
“This actual deal was done before the current premier took over,” he said.
New Mardi Gras chairman David Imrie said the strategy included plans for more international and national float participation and securing existing and new media broadcasting opportunities.
"Parade, Fair Day and an enhanced arts and cultural festival will be pillars of a new, self-sustaining, creative approach focused on improving participation, content and production values," Mr Imrie said.
Until now, the event has relied on money raised from the Mardi Gras Party and Sleaze Ball and sponsorship.
The event overcame financial difficulties in 2002, when organisers were forced into voluntary administration, to post a $483,695 profit this year.
Mardi Gras chief executive Anna McInerney said the event attracted interstate and international visitors.
"It's time to drive even greater national and international recognition of Mardi Gras and its vibrant, energetic expression of our Aussie larrikin personality," Ms McInerney said.
"The envy of other global cities, this unique, Australian tradition has endeared its way into the heart of the city and continues to deliver economic and marketing returns for NSW."
