Now I’m quite impressed by this new Baz Luhrmann tourism ad.
It’s just been released today, with the slogan “Come walkabout”
Now we know the movie Australia will be a cracker.
And the pics in the ad are gorgeous - the storyline, a really good sell.
It features a very troubled American couple, wracked by financial worries, rain, big city chaos that are touched by a voice in the night
It says, “Sometimes, you’ve got to get lost, to find yourself”.
Now given our chaotic all our lives are, I reckon this is the goods.
It’ll hook many ordinary people abroad, who have had a gutful of life.
Check out the ad
It’s very creative.
I hope it’s not too smart to work.