Gay rights groups are claiming victory after confectionery company Mars pulled its latest Mr T Snickers ad from the air in the US, amid allegations of homophobia.
The ad, created by Omnicom Group in London, features an effeminate man power-walking who is shot at by Mr T from a Snickers-firing machine gun mounted to a jeep.
Like previous ads in the campaign, Mr T finishes by telling the man to “Get some nuts!”
Human Rights Campaign’s Daryl Herrschaft said his group "applauds Mars for taking swift and appropriate action" but they’re "surprised to see the company return to the same practice it had just recently rejected."
Mars had previously been under fire for a 2007 Super Bowl ad in which two men are revolted after they accidentally kiss.